As people grow up, their curiosity about the world gets replaced with assumptions. Since many Americans don’t learn about South America when they are young, they live with assumptions about the countries in South America during adult life -- thus, not seeing those places as a place worthy of their holiday.
Encourage American millennials to go to holidays in South America.
Get people to learn the truths about South America through an innocent children’s game with prizes.
A YouTube series sponsored by LATAM airlines that will show a child from South America playing two truths and a lie with Americans on the streets. For every round the American finds the lie, they will get discounts for travelling to South America. Every week, a South American city will be selected and the host of the game for that week will be a child who is native to that chosen city.
As the game is played, if the American wins 5 consecutive times, they will win a trip to that city.
The games’ footage will become episodes for the YouTube channel every week, and the audience will be able to play the game through a website linked to the episodes.
Every week, the person at the top of the leaderboard will win a trip to that week’s city. Second and third place will win airline discounts.
