Bacardi challenged us to create a physical activation with a digital element, to invite young people to Bacardi's #dowhatmovesyou campaign during the summer.
Summer is a time to go out. Yet, most of us spend our summers in offices, trying to make enough money to afford the occasional stolen moments to remember the summer by.
To activate the game, user needs to scan the QR codes under the caps of Limited Edition Bacardi bottles. Once activated, Rummage gives a puzzle to find the closest Rum Truck, which will give the code for the next puzzle. The more Rum Trucks the user finds, the more Bacardi Bucks earned.
Redeem Bacardi sponsored event tickets, cocktails and merchandise at Rum Trucks and events
